CUSTOMER LOYALTY MEMBERSHIP PROGRAMME

Last updated on October 2024

1. Introduction

Please read these terms and conditions together with our privacy policy (available on www.Decathlon.co.za) very carefully. The Customer Loyalty Membership Program (“Programme”) is operated by Decathlon South Africa Sports (Pty) Ltd (registration number 2015/118486/07) (“Decathlon”; “we”; “our”; “us”). Our registered address is corner Wedgewood Link Road and Winnie Mandela Drive, Bryanston, Sandton, 2191 and we will accept service of all legal documents here. Should you have any queries concerning these terms and conditions or the Programme, please contact us on: 0104937400 or [email protected]

By creating an account on the Decathlon website: www.Decathlon.co.za (the “website”) or otherwise signing up to join the Programme and using the related services, you agree to the current terms and conditions set out on this page and Decathlon’s privacy policy. Decathlon’s privacy policy is hereby incorporated by reference into these Programme.

Decathlon reserves the right, without notice and at its sole and absolute discretion to change and update these Programme terms and conditions from time to time and recommend that you revisit this page regularly to keep informed of the current terms and conditions that apply to your membership. Such changes will take effect when they are published. These terms and conditions contain specific provisions to limit Decathlon’s liability, allocated risk or liability to you or act as an acknowledgement of certain facts by you.

If you do not accept these terms and conditions you will not be able to participate in or benefit from the Programme. If you continue to participate in the Programme or use the related services, you will be deemed to have accepted the amended terms and conditions.

You will become a member of the Programme when you sign up and create an account on the website or when you register in-store.

You agree to our terms of use and to receive information from us relating to our products and services. You will share certain personal information and give consent to us processing your personal information in order to provide services to you, in accordance with the terms set out herein and in our privacy policy.

2. Who can join the Programme?

To join the Programme you must be (a) 18 years or older with legal capacity; (b) be in possession of a valid South Africa ID; passport; or other proof of legal residency in South Africa; (c) provide us with your latest email address and cell phone number.

Business to business and wholesale buyers are excluded from participating in the Programme.

By joining the Programme, you confirm that you are eligible to become a Programme member (the “Member”).

3. How do you sign up?

To join the Programme and become a Member, you must create an online Decathlon account on the following website: www.Decathlon.co.za. You may also join the Programme in any of the Decathlon stores.

Joining the Programme is free of charge, with the exception of any internet connection or mobile data costs, which may be incurred by you when accessing and using the www.Decathlon.co.za. website and/or the Decathlon application. Such extra costs are the sole responsibility of each Member.

Each Member can only register for the Programme once. The Programme membership is strictly personal and cannot benefit another person. The Member may neither give nor lend their electronic membership card to a third party. In case of doubt, Decathlon reserves the right to request a proof of ID to verify the identity of the Member and, where the identity check produces unsatisfactory results, Decathlon may decide not to award loyalty points or other benefits linked to the Programme membership.

4. What are the benefits of signing up?

Membership card

An electronic membership card will be emailed to each new Member upon completion of their registration. The card can also be accessed via the Decathlon application and on the www.decathlon.co.za website. The card is personal and non-transferrable, and each Member undertakes to use it according to the terms and conditions of the Programme.

Returns policy

Members can benefit from Decathlon 365-day returns policy, the conditions of which are available in Decathlon stores and online on the Decathlon Returns Policy | Decathlon website.

All of your purchases from Decathlon will be stored in one place that you can refer to. You will have product traceability for warranty support.

Earning loyalty points

Members earn 1 point per R20 spent on their purchase of products sold by Decathlon in one of the participating Decathlon stores or on the www.Decathlon.co.za website (the “Product”). Decathlon may within its discretion, offer other mechanisms to earn points from time to time. In some cases, loyalty points can take up to 48 hours to assign to your profile. You can review the benefits and additional ways to earn loyalty points in the Programme here.

To collect loyalty points for purchases of Products made in participating Decathlon stores, Members must either scan their membership card at the checkout, or present it to a Decathlon store employee, at the time of each purchase. Decathlon will be under no obligation to award any loyalty points retrospectively after the purchase. In the event of a technical, system(s) or network failure as well as system upgrades, loyalty rewards allocations will not be processed and/or issued retrospectively.

If you return a Product and request a full or partial refund from Decathlon the loyalty points corresponding to the refunded amount will be deducted from your loyalty points balance.

Decathlon reserves the right to exclude certain goods and/or services from the Programme.

Decathlon reserves the right to change this loyalty points earning mechanism and the associated benefits at its sole discretion at any time, without giving a reason or a prior notice.

Decathlon is under no circumstances required to allocate any loyalty points for purchases made prior to the Member joining the Programme and/or prior to the effective date from when the Programme enabled Members to earn loyalty points.
Your online loyalty points profile will reflect all your point balances.

Loyalty points are valid for 24 months from the date of earning the points. One-off offers and short-term missions Decathlon may run one-off commercial offers and short-term missions allowing Members to earn additional loyalty points. Converting loyalty points into a voucher

Once a Member has earned sufficient loyalty points he/she has the option of converting these points into a Decathlon voucher in the following increments –
  • 150 points converts R150 voucher
  • 300 points converts to R350 voucher
  • 500 points converts to R600 voucher
Loyalty points can only be converted into vouchers in the amounts listed above. Members must have at least the corresponding points available to convert them into a voucher.

Vouchers are valid for 12 months from the date of issue. To convert loyalty points into a voucher, Members must log in to their online Decathlon account and follow the instructions provided in the loyalty points section.

The voucher must be used only by the Member of the Programme who is a Decathlon account holder and who has earned loyalty points under their Decathlon account and who has triggered the creation of the voucher. That Member may use the voucher for purchases in Decathlon stores only, in accordance with these terms and conditions. Vouchers can be redeemed for all valid in-store purchases. Vouchers cannot be redeemed on the Decathlon website.

The voucher is non-transferable and only the Member redeeming their loyalty points is entitled to use it in accordance with these terms and conditions.

Purchase of gift cards, services, home delivery, package delivery and any other non-product related transactions are excluded will not earn any loyalty points for their purchase.

Neither the vouchers nor the other mechanisms to redeem the loyalty points in the Programme can be transferred, duplicated or sold and they have no cash value. Neither the promotional code nor the discount can be combined with any other discounts, codes or promotions.

Other advantages

Decathlon may provide further offers and benefits at its sole discretion from time to time. Decathlon reserves the right to supplement the benefits included in the Programme, in particular with services offered by internal and/or external parties.

These advantages are subject to the specific conditions of the Programme and to the conditions of any applicable third party terms. These benefits may vary depending on the store chosen by the Member when registering and/or creating their online Decathlon account. You can change your store preference on your online profile.

Personalised offers

Members may receive personalised offers from Decathlon if they have opted in to receive email and marketing communication from Decathlon. These personalised offers may include important information about the lifecycle of their points and rewards, special communications for benefits updates.

Promotional competitions

Members of the Programme will automatically be entered into selected’ promotional competitions after meeting the promotional entry requirement (like purchasing a participating product).

Only Members of the Programme will qualify as winners of the aforesaid competitions. In the event that you are removed as a Member of the Programme, for whatever reason, your entry will be removed from the relevant promotional competition.

5. How do you use my personal data?

Decathlon is processing your personal information as set out in the Decathlon’s Privacy Policy available on the Decathlon website.

The deletion or destruction of your personal information may result in the termination of your participation in the Programme as we may no longer be able to provide the service to you.

By accepting the terms and conditions as set out herein, you confirm that you are aware of the information that is being collected by us and the purpose for which the information is collected.

6. How can I update my personal information?

Each Member is responsible for the accuracy of their personal data shared with Decathlon. Members can update their personal information by logging in to the online Decathlon account on the website.

You will at all times be in a position to request, where necessary, the correction, destruction or deletion of your personal information. Decathlon will process your request as soon as reasonably possible. For more information on this, please see our privacy policy.

7. How and why does Decathlon collect information about me?

Decathlon obtains information from –
  • you when you make use of any of its direct marketing channels and/or services relating to the Programme when, for example you fill in an application or other form, submit a request, conduct a transaction in a Decathlon store or website, or enter promotional competitions relating to the Programme;
  • people and entities that Decathlon uses to provide services to it. This may include communication and data hosting services, processing and management services;
  • any other persons you have permitted to provide information to Decathlon; and
  • platforms using anonymised data from outside Decathlon which have been designed to give us a better understanding of you and your needs and preferences in an anonymous manner without sharing any of your personal information. This will only be used to create a better personalised offering for you and not for any purpose not in line with these terms and conditions.


  • Certain communications may be sent to you via different channels including email, sms or whatsapp. Please make sure that we always have your correct contact details to ensure that you receive your offers and communications. We cannot accept responsibility if you do not receive certain offers and communications because you provided us with incorrect contact details.

    By signing up for the Programme you consent that Decathlon may record, use and hold the following types of information about you:

  • All information contained in the forms or other documentation you submit to Decathlon and any other subsequent information or details you update or provide afterwards. This may include your name, contact details, age and identity/passport number, transaction records;
  • Information Decathlon uses to process the application you submit to it to become a member of the Programme;
  • Details of your preferences concerning Decathlon’s products and services when participating in the Programme across all of Decathlon’s platforms and channels;
  • Other demographic and lifestyle information which is derived from your shopping patterns; and
  • Details of when you contact Decathlon and when Decathlon contacts you. This includes for example electronic mail addresses, telephone numbers you contact Decathlon from and the content of the communications with Decathlon (which may be recorded).


  • Your information is needed for the following purposes:
  • To process your application to become a member of the Programme . This may include confirming your identity and contact details;
  • To keep a record of all of your transactions with Decathlon as well as provide you with a digital receipt of your purchases;
  • To enable you to make returns without your physical receipt;
  • To take such actions as may be required to enable and improve your use of Decathlon’s services;
  • To build a personalised profile for you to ensure that you do not receive an excessive amount of marketing communications and to create specialised offers based on your shopping habits. Analysing information like this helps us to ensure that we do the best possible job of meeting your needs;
  • To make sure that the information Decathlon receives and records about you is and remains accurate, complete and up to date;
  • To conduct market research and data analysis, understand your preferences, learn more about the products and services that you are interested in and improve the products and services Decathlon offers you;
  • To inform and provide you with the chance to use products, services and benefits Decathlon offers and believes may be of interest to you (to the extent that Decathlon is legally permitted to do so);
  • To issue promotional codes and discounts to selected customers at Decathlon’s sole discretion, these promotional codes and discounts are to be used in accordance with conditions set out in the relevant communication; and
  • For such other purposes as you may agree to or as may otherwise be legally permitted whether to protect Decathlon’s or your interests or those of Decathlon’s suppliers and other customers.
  • 8. Direct Marketing

    If you have agreed that we may contact you for marketing purposes on your chosen communications channels, we may send you promotional offers for products, services and/or events which may be of interest to you.

    If, at any time, you wish to withdraw your consent to the aforementioned receipt of direct marketing communications, you will be entitled to do so by contacting our customer relations team on [email protected].

    If you have opted-in to receive direct marketing communications, you may opt out from any of the communication channels, either when you first subscribe to become a member of the Programme or at any time thereafter. When Decathlon sends you additional communications you can opt-out by exercising the opt out function on the channel used to communicate with you, alternatively you may contact our customer relations team on [email protected].

    9. Retention of personal information

    Decathlon may retain your information collected for as long as you are registered as a member of the Programme or to engage you as a Decathlon customer for up to 3 years after you have requested us to delete your profile, or longer, if required to do so by law.

    10. Your rights regarding your information

    You have a right to know what information Decathlon retains about you and to whom it has disclosed such information, for more information on this please contact us on [email protected].

    You also have the right to ask Decathlon to correct or delete any information it holds about you. This may be because the information is inaccurate, irrelevant, excessive, out of date, incomplete, misleading. It remains your responsibility to inform Decathlon of any changes to your personal information.

    Please note that Decathlon is only able to fulfil your request where permitted to do so by law and provided that doing so does not unreasonably prejudice its legitimate interests or those of any third party.

    You are entitled, in terms of the Protection of Personal Information Act 4 of 2013, to submit a complaint to the Information Regulator in the prescribed manner and form if you suspect interference with your personal information by us. The contact details of the Information Regulator for this purpose are: [email protected].

    11. Liability

    You hereby indemnify the Decathlon Group, Decathlon, it affiliates, its employees and/or agents of any liability for any failure to perform or delay in performance caused by events outside of the reasonable control of Decathlon (for example strikes, trade disputes, accident, computer failure, breakdowns, power failures, shortages affecting Decathlon or Decathlon’s usual sources of supply or Decathlon’s means of delivery of the products or services), save to the extent that such liability cannot be excluded by applicable law.

    Neither Decathlon, its agents, associated companies, nor any directors, officers or employees of such, shall be liable for any loss or damage, whether direct, indirect, consequential or otherwise arising from any cause whatsoever, which you or a third party may suffer regarding your participation in the Programme.

    Decathlon shall not be responsible for any lost, damaged, delayed, incorrect or incomplete applications for any reason whatsoever.

    Decathlon shall not be responsible for the failure of any technical element relating to the Programme which may result in a benefit not being successfully redeemed.

    In the event that Decathlon is found to be liable in respect of any claim(s) in connection with the Programme or any related benefit, its liability will not exceed the monetary value of the benefit in question, regardless of the reason for its liability, whether it stems from contract, statute or delict, save to the extent that such liability cannot be excluded by applicable law.

    12. Termination of the Programme

    Decathlon reserves the right to terminate the Programme in its entirety and at its sole discretion, at any time and without giving a reason. Decathlon will make reasonable efforts to notify all the relevant Programme Members in advance. Upon any such a Programme termination, all loyalty points will be permanently lost with no option of recovery or reimbursement by Decathlon.

    Decathlon may, at any time, decline to issue, withdraw, cancel or terminate an individual Decathlon membership account and/or remove an account holder where Decathlon reasonably believes that the account and/or the account holder has been associated with theft, misconduct, abusive or offensive behaviour or with supplying false or misleading information to Decathlon.

    13. General

    Decathlon shall have the right to change or terminate the Programme and omit certain goods or services from it, immediately and without notice, if deemed necessary in its opinion or if circumstances arise outside of its control. In the event of such change or termination, you agree to waive any rights that you may have in respect of the Programme and acknowledge that you will have no recourse against Decathlon or its agents.

    Decathlon reserves the right to close any Member’s account that has been inactive for a period of 12 consecutive months.

    Members, who notice any suspicious or fraudulent activity in relation to their Programme membership account and/or card, must notify Decathlon about it immediately, failing which any such an activity will be attributed directly to the Member on the grounds specified in the paragraph below

    In the event that a Member does not comply with the current terms and conditions of the Programme, uses the Programme in bad faith or if Decathlon detects any fraudulent use or abuse of the Programme by the Member or any third party, Decathlon reserves the right to cancel the respective Programme membership at its sole discretion. As a result, the Member will no longer be able to benefit from the loyalty points acquired during the Programme membership. For the avoidance of the doubt, Decathlon will not be liable for any losses or compensation in this regard.

    These terms and conditions will be subject to and interpreted under the laws of the Republic of South Africa and the South African courts will have exclusive jurisdiction over any claim arising in connection herewith.

    Decathlon reserves the right to disqualify any claim if fraud is suspected, including without limitation, through the manipulation of code or otherwise frequently falsifying data.

    You must provide Decathlon with true and accurate information. If you have given incorrect information, Decathlon reserves the right to decline your application or cancel your membership.

    You may not assign or otherwise transfer all or any part of your rights or obligations under these terms and conditions. You agree that Decathlon may, in its sole and absolute discretion, transfer and assign all or part of its rights and obligations under these terms and conditions to one or more third parties chosen by it.

    If any clause or sentence in these terms and conditions is held by a court of law to be void, illegal or unenforceable, the remaining provisions hereof will not be affected and will remain of full force and effect.

    Please do not reproduce or use the information on our channels other than to learn more about our products and services.

    For any questions or complaints relating to your Programme membership, please contact our customer support via the Customer Service website or email to [email protected]. The Programme is a free service associated with the Decathlon customer account. Members wishing to unsubscribe can do so by opting out on their Decathlon profile or by contacting our customer support via [email protected]. As soon as you unsubscribe from the Programme and delete your online DECATHLON account, your loyalty points and rewards will be permanently deleted with no option of recovery.